Marketing That
Drives Profit
We optimize for metrics that matter: CAC, ROAS, LTV, and profitability. Not vanity metrics that look good but don't impact your bottom line.
Performance-Focused Solutions
Strategic marketing that delivers measurable ROI for businesses with great products and healthy margins.
Meta Ads
Precision-targeted campaigns that optimize customer acquisition costs while maximizing return on ad spend across Facebook and Instagram.
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The Lead Generation Challenge for Consumer Brands
Why targeted audience engagement is the key to sustainable growth in B2C marketing
The Reality: 1-2% Conversion Rate
The average consumer lead generation campaign converts at only 1-2%. Most brands waste ad spend targeting broad audiences that never convert to customers.
The Benchmark: 5-8% Engaged Audiences
For sustainable growth, your audience engagement rate should reach 5-8%. Highly engaged consumers who match your ideal customer profile are 7x more likely to purchase and become repeat buyers.
Audience Size vs. Audience Quality: What Matters
| Approach | Focus | Result |
|---|---|---|
| Mass Marketing | Reach & impressions | High CAC, low LTV |
| Targeted Marketing | Behavior & intent | Lower CAC, higher LTV |
Key insight: A targeted campaign reaching 10,000 ideal consumers outperforms broad campaigns reaching millions of uninterested prospects.
The True Cost of Poor Consumer Targeting
- Brands waste up to 60% of marketing budgets on audiences with no purchase intent.
- Poor audience targeting increases acquisition costs by 40-70% and reduces customer lifetime value.
- Brands with precision targeting see 43% higher customer retention than competitors.
We're Consumer Acquisition Experts
We create targeted acquisition strategies that focus on engaging the right consumers at the right time. Our approach identifies and activates high-intent audiences who match your ideal customer profile, resulting in higher conversion rates and better customer lifetime value.
Let's Grow Your Customer BaseThe Hard Truth About eCommerce Profitability
Why understanding your margins is make-or-break for your online business
The Reality: 10-15% Net Profit
The average online store makes only 10-15% net profit after all expenses. Many brands operate on even thinner margins, leaving no room for scaling or surviving market shifts.
The Benchmark: 40-50% Gross Profit
For sustainable growth, your gross profit margins should be at least 40-50%. Anything less makes it nearly impossible to profitably acquire customers and scale your business.
Markup vs. Gross Profit: Know the Difference
| Metric | Calculation | Example ($100 Retail) |
|---|---|---|
| Markup | (Retail - Cost) / Cost | 100% markup = $50 cost |
| Gross Profit | (Retail - Cost) / Retail | 50% profit = $50 cost |
Key insight: A 50% markup only yields 33% gross profit—often not enough for sustainable growth.
The Hard Economics of Customer Acquisition
- Bootstrapped businesses need these margins just to survive, not even to thrive.
- For most businesses, break-even requires a customer to spend over $100-$150 on their first purchase.
- With rising CAC, businesses with thin margins are fighting a losing battle.
We're Not Just an Ad Agency
We create acquisition strategies based on real business economics. We understand what it takes to run a profitable eCommerce brand and build campaigns that work with your actual margins and unit economics.
Let's Talk Real NumbersWhy Fluxion Digital Delivers Results
We're not for everyone. We're for businesses that demand accountability, transparency, and marketing that impacts the metrics that actually grow your business.
Business Economics Focus
We understand unit economics and optimize for the metrics that directly impact your profitability, not just traffic or impressions.
Accountability Systems
We've invested heavily in proprietary tracking methodologies that hold our strategies accountable to real business outcomes.
Strategic Mastery
We've spent years mastering our craft, developing frameworks that consistently deliver profitable growth for established businesses.
Real Results From Real Clients
Don't take our word for it. Here's what businesses with great products and healthy margins have achieved with us.
"Fluxion Digital transformed our online presence. Their Facebook ad campaigns increased our conversion rate by 43% in just three months. Highly recommended!"
Sarah Johnson
CEO, FashionForward
"The SEO strategy implemented by Fluxion Digital helped us rank on the first page for our key terms. Our organic traffic has increased by 215% year over year."
Michael Chen
Marketing Director, TechSolutions
"Their Google Ads expertise is unmatched. We've seen a 67% increase in qualified leads and a 23% decrease in cost per acquisition since working with Fluxion Digital."
Amanda Rodriguez
Founder, HomeStyle
Ready for Marketing That Impacts Your Bottom Line?
If you have a great product, healthy margins, and are serious about growth, let's have a conversation about what's possible.